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Logo Iteration

Posted: Wed Jan 01, 2014 5:33 am
by indolering
I wanted to help Namecoin start 2014 with a fresh start, it's been a tough year.

I've been working on an iteration of the Namecoin logo for several weeks. From what I can tell, the original was created rather hastily based on existing designs. So I set off searching through N-like symbols, sifting through dozens of fonts, and experimenting with a lot of designs. Obviously, it can be changed and this should only be seen as a refresh, it should and will continue to evolve. But, for now, I think it's an immense improvement over the old design:

Image

First and foremost, it evolves the design of the current logo's real-number symbol. However, it manages to incorporate the currency double-strike without over-riding the shape of the N, as happens with the traditional ₦ symbol.

The real enhancement here, however is the optical illusion. This is inspired by the Penrose triangle, a famous optical illusion popularized by MC Escher.
Image

This is a reference to solving Zooko's triangle, the impossible conjecture Namecoin was created to solve.

I hope everyone likes it.

Re: Logo Iteration

Posted: Wed Jan 01, 2014 11:07 am
by phelix
Very interesting. Is it available as in vector format? I would like to play with it.

Re: Logo Iteration

Posted: Fri Jan 03, 2014 5:23 am
by indolering
I've attached a .zip with some illustrator files. I'll get a repo on Github later. Apparently, the forum's disk is full so here is a temporary link the .zip.

Re: Logo Iteration

Posted: Fri Jan 03, 2014 3:40 pm
by aristoteles
Cool :)

Re: Logo Iteration

Posted: Fri Jan 03, 2014 6:32 pm
by kurt
Zooko's triangle looks great !

Re: Logo Iteration

Posted: Sat Jan 04, 2014 6:36 am
by indolering
kurt wrote:Zooko's triangle looks great !
It's from Wikipedia : p

Re: Logo Iteration

Posted: Sun Jan 05, 2014 12:26 am
by virtual_master
It would be fine the actual Namecoin symbol with a similar effect like the triangle to capture the visual attention.

Re: Logo Iteration

Posted: Mon Jan 06, 2014 11:56 am
by virtual_master
How about this one ?
- unfortunately dropbox content blocked by the spamfilter - I will try with imgur

Image

Re: Logo Iteration

Posted: Tue Jan 07, 2014 6:48 pm
by foglight
A good logo must not only be uniquely distinct AND immediately recognizable, BUT it must also remain true at ANY size.

the old logo is excellent for these reasons (round blue background, unique slanted N with the simple double line - makes it instantly and easily recognizable at any size)

at present, i dont think the new designs really hold their cool effect and thus uniqueness at small sizes. my first reaction was that it just looks like the netflix logo when made small.

Re: Logo Iteration

Posted: Sat Jan 11, 2014 7:12 pm
by phelix
virtual_master's version is more like it... here even more simplified:

http://blockchained.com/stuff/n-zooko_01.svg

http://blockchained.com/stuff/n-zooko-straight.svg

also agree to foglight - logo must work in small and b/w